Now this is truely bizarre to me. We are all used to seeing scratch cards in things such as the lottery. We get excited to scratch them off and see if we won. Think about that, except on a much larger scale. In London's Covent Garden, Chevrolet launched their new Captiva in a big way. The had the new Chevy Captiva "Scratch Car-d" on top of 16,995 pennies that were to be used as scratching utensils. Passers by could then take their turn at scratching off portions of the car until one lucky person found the winning symbol and won the car. I think this was a really cool way for Chevy to introduce their new Captiva. For more information visit CarTech.
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